5Dculture Project Showcases Innovative Reuse of 3D Cultural Heritage Content at the European Heritage Hub Forum

24. 10. 2024 / Heritage, Project announcements The 5Dculture project, represented by IN2, EFHA and ARCTUR, was proud to participate in the European Heritage Hub Forum, which took place in Bucharest on October 7, 2024. This prestigious event, organised as part of the European Cultural Heritage Summit 2024, brings together cultural heritage actors, policy-makers, and innovators from across Europe.

The forum focuses on championing a responsible digital transition for the cultural heritage sector, with a strong emphasis on sustainability, inclusion, and the ethical use of advanced technologies. For 5Dculture, this event is a unique opportunity to showcase how digital and 3D technologies can creatively transform cultural heritage, making it more accessible, engaging, and sustainable.

At the 5Dculture booth, titled "Heritage Reloaded: Innovative Reuse of 3D Cultural Content," attendees experienced first-hand how 3D assets can be creatively reused to enhance cultural heritage in museums, schools, tourism, and beyond. The booth was designed to inspire, with an engaging "bazaar" setup that encourages visitors to explore new possibilities for digital re-use. The project highlights how digitization and 3D technologies can help cultural institutions reach wider and more diverse audiences through immersive virtual exhibitions, interactive experiences, and innovative educational tools.

One of the key messages delivered by 5Dculture is that 3D content offers new ways to preserve and share cultural heritage while promoting sustainability. For example, virtual exhibitions created using 3D technologies can help museums reduce their environmental impact by offering digital experiences that reach global audiences without the need for travel. Additionally, these technologies are used to make cultural sites and collections more interactive, attracting younger audiences and fostering more inclusive experiences, such as virtual reality tools for blind students to explore historical artifacts through touch and 3D printing.

The booth featured a reel of videos from various 5Dculture reuse scenarios, showcasing the project’s impact across different sectors. Visitors were also able to try-on of historical hats using the TryOnCulture App. Visitors were also fascinated by the hologram postcards designed for cultural tourism and the potential impact that this type of digital storytelling was able to convey. 3D-printed puzzles representing Iberian archeological artifacts showcased first-hand how kids could be better engaged with their local heritage. 
By participating in the European Heritage Hub Forum, 5Dculture contributed to the dialogue on how digital technologies can drive the future of cultural heritage in a socially and environmentally responsible way.