Inclusive Border Cycling Kick-Off Meeting

27. 2. 2024 / Project announcements Inclusive Border Cycling project launched to enhance rural trails through social inclusion and cultural heritage valorization.
Project consortium sitting in a bright conference room at the tables that are in the U-shape. There are two speakers at the front with a screen presentation that say Welcome

In February, project partners met in Györ, Hungary, to kick off the Inclusive Border Cycling project. This partnership, comprising 16 experienced partners from 8 countries (Austria, Slovakia, Slovenia, Hungary, Serbia, Croatia, Romania, and Moldova), will deliver pilot activities along cycling trails crossing rural, often peripheral areas facing multiple socio-economic challenges. The project aims to tackle these issues through innovative social inclusion methods, leveraging local cultural assets and focusing on the inclusion of vulnerable groups in cycling tourism.

Project partners will collaborate on:

  • Enhancing local cultural heritage through storytelling and social inclusion to strengthen trail attractiveness and identity.
  • Integrating local products and brands into a sustainable tourism trail offers to boost local incomes in rural areas.
  • Developing an inclusive trail maintenance model involving local vulnerable groups to strengthen trail identity and ownership.
  • Presenting tested inclusive methods in a Handbook with comprehensive proposals for effective and sustainable social inclusion along cycling trails in remote border areas.
  • Creating and testing pilot cross-generational volunteer programs and inclusive tourism products tailored to the special needs of the silver generation and vulnerable youth groups, resulting in a Transnational Inclusive Cycle Product Model.
  • Formulating a transnational marketing strategy for border cycling routes addressing specific challenges in rural border areas, focusing on socially inclusive tourism.
  • Developing a transferability plan to support cross-border trails lacking common branding and joint promotion through suitable guidance and innovative promotional activities.