PHOENIX 4.0
Resilient Ecosystem for Empowering Tourism SMEs
Phoenix 4.0 empowers businesses to exchange knowledge, embrace innovation, and adopt best practices that align with environmental stewardship and societal well being. It aims to catalyse a sector-wide shift towards more responsible and forward-thinking business models by offering trailored consultancy, fostering innovation, and encouraging the adoption of green technologies.
Arctur's role
ARCTUR is the lead partner of the Phoenix 4.0 project. It brings expertise in tourism, sustainability, digitalisation and in using data for building resilience. Arctur will be responsible for developing the Tourism SMEs Resilience Navigator, will lead Phoenix 4.0 Alliance Initiatives, and will overall offer knowledge in the activities around digitalisation, technology, digital tools, data, interconnection with EU initiatives.
| Program | COSME |
| Project duration | November 2024 — August 2027 |
| Sector | Tourism |
