PHOENIX 4.0
Resilient Ecosystem for Empowering Tourism SMEs
Phoenix 4.0 empowers businesses to exchange knowledge, embrace innovation, and adopt best practices that align with environmental stewardship and societal well being. It aims to catalyse a sector-wide shift towards more responsible and forward-thinking business models by offering trailored consultancy, fostering innovation, and encouraging the adoption of green technologies.
Arctur's role
ARCTUR is the lead partner of the Phoenix 4.0 project. It brings expertise in tourism, sustainability, digitalisation and in using data for building resilience. Arctur will be responsible for developing the Tourism SMEs Resilience Navigator, will lead Phoenix 4.0 Alliance Initiatives, and will overall offer knowledge in the activities around digitalisation, technology, digital tools, data, interconnection with EU initiatives.
| Program | Single Market Programme |
| Project duration | November 2024 — August 2027 |
| Sector | Tourism |
| Budget | 2.20 € |
| Project website | https://www.phoenix4tourism.eu/ |
Project announcements
Call for External Evaluator Applications Now Open (PHOENIX 4.0)
Join as an external expert to support the evaluation of proposals submitted under the PHOENIX 4.0 Call for Competition within the Alliance Initiatives Programme, contributing your expertise to innovative,...
8. 8. 2025PHOENIX 4.0 Opens Its Call for 130 Tourism SMEs Across Europe
24. 4. 2025PHOENIX 4.0 Launches New Website and Resilience Navigator Tool to Empower Tourism SMEs
Phoenix 4.0 introduces a new website and a self-assessment tool