Amazing AoE Responsible Green Destination Amazon of Europe
Project Amazing AoE aims to enhance sustainable economic growth and tourism development based on distinctive natural and cultural heritage, which will result in collaboration network of key actors and enabling environment for high-quality tourism, responding to limited resources of ecosystems. Amazing AoE will bring sustainable development opportunities for managing diversity of natural and cultural heritage and resources in AoE from local to transnational level, while enabling unique experiences for international visitors.
UNESCO Transboundary Biosphere Reserve Mura Drava Danube (TBR MDD) is connecting 12 protected areas and uniting 5 countries along 3 rivers into first world pentalateral biosphere reserve. The area known as Amazon of Europe (AoE) represents the largest and most preserved free-flowing river system in Central Europe. Pristine natural beauty, endangered habitats and diverse cultural traditions have enormous potential for sustainable tourism, while underdeveloped border regions face lack of capacities, unemployment and emigration.
DTP project AoE Bike Trail is the first development project in TBR MDD, connecting key stakeholders into one linear biking product. The results (network, booking system, valorisation programme) will be substantially upgraded with this project into truly responsible destination AoE, by developing much-needed joint strategies, IT solutions and learning interactions at significantly broader destination level.
AoE destination will be a joint and integrated solution for sustainable tourism, including:
- Responsible Green Destination Tourism Impact Model (RGD TIM model), combining social and technological innovation;
- joint strategy and management model for the destination,
- joint flagship tourism products connecting top experiences along the rivers: River Trail, Hiking Trails, AoE Experiences,
- six digital investments,
- model validation in 2 transnational pilot areas and training stakeholders for responsible green destination.
- develop RGD TIM model and test it in a new geographic territory together with stakeholders to enable data collection to support decision making on all levels.
- Introduce the concept of Tourism 4.0 and its products (Digital Passport, Collaboration Impact Token) to Danube region to reach new potential users and partners in building sustainable tourism development, effective management of tourism flows, personalisation of tourist experience and boosting positive impact.
Iskriva, institute for development of local potentials, Slovenia (lead partner)
Arctur Ltd., Slovenia
Municipality of Velika Polana, Slovenia
West Pannon Regional and Economic Development Public Nonprofit Ltd., Hungary
CROST Regional Development Nonprofit Ltd., Hungary
Tourism Board of Međimurje County, Croatia
Osijek-Baranya County, Croatia
Association for nature and environment protection Green Osijek, Croatia
Koprivnica Križevci County, Croatia
Varaždin County, Croatia
Trail Angels GmbH, Austria
Municipality of Apatin, Serbia
City of Sombor, Serbia
Ministry of Tourism, Croatia
Active and Ecotourism Development Center, Hungary
World Wide Fund for Nature Austria, Austria
Zala County Government, Hungary
Government of Somogy County, Hungary
Government of Baranya County, Hungary
Virovitica-Podravina County Tourist Board, Croatia
Tourist Board of Osijek-Baranja County, Croatia
Varazdin County Tourist Board, Croatia
Public institution Kopacki rit Nature Park, Croatia
Slovenian National Commission for UNESCO, Slovenia
Slovenian Tourist Board, Slovenia
Tourist Association of Slovenia, Slovenia
Thermenland Süd- & Oststeiermark Marketing GmbH AT, Austria
Central Podravina Tourist Board, Croatia
You can find more information on the project website.
Start-End: July 2020 – December 2022
Co-financed by: Interreg Danube Transnational Programme (ERDF, IPA)
Value of the project: 2.4 Mio EUR
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